HDTV News Poster
02-17-2009, 06:16 AM
<p>Filed under: <a href="http://www.engadgethd.com/category/industry/" rel="tag">Industry</a>, <a href="http://www.engadgethd.com/category/other-hardware/" rel="tag">Other hardware</a>, <a href="http://www.engadgethd.com/category/set-top-boxes/" rel="tag">Set-top boxes</a>, <a href="http://www.engadgethd.com/category/others/" rel="tag">Others</a></p><div style="text-align: center;"><a href="http://www.asa.org.uk/asa/adjudications/Public/TF_ADJ_45748.htm"><img vspace="4" hspace="4" border="1" src="http://www.blogcdn.com/www.engadgethd.com/media/2009/02/xbox360liveyourmoment_ukad_021209.jpg" alt="" /></a><br /></div>
Apple isn't <a href="http://www.engadget.com/2008/08/27/uks-advertising-standards-authority-yanks-iphone-ad-for-being-m/">the only one</a> to run afoul of the UK's <a href="http://www.engadget.com/tag/asa">Advertising Standards Authority</a>, now that one of Microsoft's recent ads (embedded after the break) promoting its <a href="http://www.engadgethd.com/tag/xblm">video rental service</a> has been banned. Challenged because it fails to mention the viewing window (24 hours after pressing play / 14 days after download,) the board agreed, saying users may be influenced to purchase on the basis of being able to download and keep movies, which currently they can't. Microsoft argued that the ad was too short to get into the details of its DRM requirements, but maybe next time they'll hire one of the fast talking individuals from oh-so-many pharmaceutical ads for the last second disclaimer.<br /><br />[Via <a href="http://xbox.joystiq.com/2009/02/11/asa-bans-misleading-xbox-360-video-rental-service-ad/">Joystiq Xbox</a> & <a href="http://www.computerandvideogames.com/article.php?id=208025%3Fcid">CVG</a>]<p><a href="http://www.engadgethd.com/2009/02/12/microsoft-xbox-video-marketplace-ad-banned-for-being-misleading/" rel="bookmark">Continue reading <em>Microsoft Xbox video marketplace ad banned for being misleading</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.engadgethd.com/2009/02/12/microsoft-xbox-video-marketplace-ad-banned-for-being-misleading/">Microsoft Xbox video marketplace ad banned for being misleading</a> originally appeared on <a href="http://www.engadgethd.com">Engadget HD</a> on Thu, 12 Feb 2009 15:35:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.asa.org.uk/asa/adjudications/Public/TF_ADJ_45748.htm>Read</a>*|*<a href="http://www.engadgethd.com/2009/02/12/microsoft-xbox-video-marketplace-ad-banned-for-being-misleading/" rel="bookmark" title="Permanent link to this entry">Permalink</a>*|*<a href="http://www.engadgethd.com/forward/1457937/" title="Send this entry to a friend via email">Email this</a>*|*<a href="http://www.engadgethd.com/2009/02/12/microsoft-xbox-video-marketplace-ad-banned-for-being-misleading/#comments" title="View reader comments on this entry">Comments</a>
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Link To Original Article (http://feedproxy.google.com/~r/EngadgetHd/~3/AT2lbtsp_L8/)
Apple isn't <a href="http://www.engadget.com/2008/08/27/uks-advertising-standards-authority-yanks-iphone-ad-for-being-m/">the only one</a> to run afoul of the UK's <a href="http://www.engadget.com/tag/asa">Advertising Standards Authority</a>, now that one of Microsoft's recent ads (embedded after the break) promoting its <a href="http://www.engadgethd.com/tag/xblm">video rental service</a> has been banned. Challenged because it fails to mention the viewing window (24 hours after pressing play / 14 days after download,) the board agreed, saying users may be influenced to purchase on the basis of being able to download and keep movies, which currently they can't. Microsoft argued that the ad was too short to get into the details of its DRM requirements, but maybe next time they'll hire one of the fast talking individuals from oh-so-many pharmaceutical ads for the last second disclaimer.<br /><br />[Via <a href="http://xbox.joystiq.com/2009/02/11/asa-bans-misleading-xbox-360-video-rental-service-ad/">Joystiq Xbox</a> & <a href="http://www.computerandvideogames.com/article.php?id=208025%3Fcid">CVG</a>]<p><a href="http://www.engadgethd.com/2009/02/12/microsoft-xbox-video-marketplace-ad-banned-for-being-misleading/" rel="bookmark">Continue reading <em>Microsoft Xbox video marketplace ad banned for being misleading</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.engadgethd.com/2009/02/12/microsoft-xbox-video-marketplace-ad-banned-for-being-misleading/">Microsoft Xbox video marketplace ad banned for being misleading</a> originally appeared on <a href="http://www.engadgethd.com">Engadget HD</a> on Thu, 12 Feb 2009 15:35:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.asa.org.uk/asa/adjudications/Public/TF_ADJ_45748.htm>Read</a>*|*<a href="http://www.engadgethd.com/2009/02/12/microsoft-xbox-video-marketplace-ad-banned-for-being-misleading/" rel="bookmark" title="Permanent link to this entry">Permalink</a>*|*<a href="http://www.engadgethd.com/forward/1457937/" title="Send this entry to a friend via email">Email this</a>*|*<a href="http://www.engadgethd.com/2009/02/12/microsoft-xbox-video-marketplace-ad-banned-for-being-misleading/#comments" title="View reader comments on this entry">Comments</a>
<p><a href="http://feedads.googleadservices.com/~at/FWvhIA2ZNk-lq0mT0bFhZWq_cBE/a"><img src="http://feedads.googleadservices.com/~at/FWvhIA2ZNk-lq0mT0bFhZWq_cBE/i" border="0" ismap="true"></img></a></p><img src="http://feeds2.feedburner.com/~r/EngadgetHd/~4/AT2lbtsp_L8" height="1" width="1"/>
Link To Original Article (http://feedproxy.google.com/~r/EngadgetHd/~3/AT2lbtsp_L8/)