Scott
01-26-2009, 02:32 PM
Wow, big news. Received this e-mail from them today. Looks like Mix 97 is done today at 4:00 PM.
<table width="540" border="0" cellpadding="0" cellspacing="0"><tbody><tr><td valign="top">http://www.bigradionews.com/letter/images/fan-logo_new540x.gif (http://www.971thefan.com)
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<hr size="1" width="75%" align="center" noshade="noshade">
</td></tr><tr><td valign="top">January 26, 2009
</td></tr><tr><td valign="top">
</td></tr><tr><td valign="top">To Our Valued Advertisers,
Today we are announcing an exciting new step forward in sports marketing in the Columbus market. Scarborough Sports Marketing, a joint venture between Arbitron and the Nielsen company, recently declared Columbus, Ohio the "Number one sports town in the United States" and WBNS-AM 1460 The Fan continues to be one of America's highest rated sports stations.
Because of the love and connection to sports by the people living in Central Ohio, WBNS-AM 1460 The Fan will now be heard on WBNS-FM 97.1 The Fan beginning today at 4:00 PM.
At a time when the traditional media is experiencing significant audience erosion and fragmentation by today's active and mobile consumer, the demand and affinity for quality sports programming by sports fans continues to grow. Nowhere can you find the loyalty, passion, and lifestyle connectivity for brands by consumers, than those brands who participate in sports marketing. 97.1 The Fan is built on premium sports programming from ESPN, play by play for Ohio State football and basketball, Columbus Blue Jackets, and the Cleveland Indians. Our local programming features nationally known celebrities Kirk Herbstreit and Chris Spielman, as well as local favorites Bruce Hooley, Scott Torgerson, and Mike Ricordati. Now, all of the Central Ohio region will receive this nation's best sports programming with a clear and clean signal 24 hours a day at 97.1 on the FM dial.
What can this mean to you and your business?
We ask you to engage our sports marketing specialists at The Fan to explore our capabilities, and help you generate results for your clients and/or businesses. Let our professionals show you how sports marketing can and should be an integral part of your overall brand strategy, certainly if you are doing business in Central Ohio. Let's explore together how you can engage your potential customers by creating focused activation programs or campaigns and tactical solutions that will drive results for you using our capabilities that include on air, online, and on site. The sports marketing professionals at The Fan can offer you many ways to connect with an audience that is passionate about our product in a way that can help your business grow.
We look forward to serving you as we continue our focus of growing our position as one of the best sports talk radio stations in America on 97.1 The Fan (http://www.971thefan.com).
</td></tr><tr><td valign="top"> <table width="100%" border="0" cellpadding="0"><tbody><tr><td width="33%">http://www.bigradionews.com/letter/images/sig_vanstone_150x.gif
</td><td width="33%">http://www.bigradionews.com/letter/images/sig_crawford_150x.gif
</td><td width="33%">http://www.bigradionews.com/letter/images/sig_kearney_150x.gif
</td></tr><tr><td width="33%">Dave Van Stone
Vice-President
and General Manager
</td><td width="33%">Chris Crawford
Director of Sales
</td><td width="33%">Mike Kearney
Sales Manager
</td></tr><tr><td colspan="3" width="99%">
<hr size="1" width="75%" align="center" noshade="noshade">
</td></tr></tbody></table>
</td></tr></tbody></table>
<table width="540" border="0" cellpadding="0" cellspacing="0"><tbody><tr><td valign="top">http://www.bigradionews.com/letter/images/fan-logo_new540x.gif (http://www.971thefan.com)
</td></tr><tr><td valign="top">
<hr size="1" width="75%" align="center" noshade="noshade">
</td></tr><tr><td valign="top">January 26, 2009
</td></tr><tr><td valign="top">
</td></tr><tr><td valign="top">To Our Valued Advertisers,
Today we are announcing an exciting new step forward in sports marketing in the Columbus market. Scarborough Sports Marketing, a joint venture between Arbitron and the Nielsen company, recently declared Columbus, Ohio the "Number one sports town in the United States" and WBNS-AM 1460 The Fan continues to be one of America's highest rated sports stations.
Because of the love and connection to sports by the people living in Central Ohio, WBNS-AM 1460 The Fan will now be heard on WBNS-FM 97.1 The Fan beginning today at 4:00 PM.
At a time when the traditional media is experiencing significant audience erosion and fragmentation by today's active and mobile consumer, the demand and affinity for quality sports programming by sports fans continues to grow. Nowhere can you find the loyalty, passion, and lifestyle connectivity for brands by consumers, than those brands who participate in sports marketing. 97.1 The Fan is built on premium sports programming from ESPN, play by play for Ohio State football and basketball, Columbus Blue Jackets, and the Cleveland Indians. Our local programming features nationally known celebrities Kirk Herbstreit and Chris Spielman, as well as local favorites Bruce Hooley, Scott Torgerson, and Mike Ricordati. Now, all of the Central Ohio region will receive this nation's best sports programming with a clear and clean signal 24 hours a day at 97.1 on the FM dial.
What can this mean to you and your business?
We ask you to engage our sports marketing specialists at The Fan to explore our capabilities, and help you generate results for your clients and/or businesses. Let our professionals show you how sports marketing can and should be an integral part of your overall brand strategy, certainly if you are doing business in Central Ohio. Let's explore together how you can engage your potential customers by creating focused activation programs or campaigns and tactical solutions that will drive results for you using our capabilities that include on air, online, and on site. The sports marketing professionals at The Fan can offer you many ways to connect with an audience that is passionate about our product in a way that can help your business grow.
We look forward to serving you as we continue our focus of growing our position as one of the best sports talk radio stations in America on 97.1 The Fan (http://www.971thefan.com).
</td></tr><tr><td valign="top"> <table width="100%" border="0" cellpadding="0"><tbody><tr><td width="33%">http://www.bigradionews.com/letter/images/sig_vanstone_150x.gif
</td><td width="33%">http://www.bigradionews.com/letter/images/sig_crawford_150x.gif
</td><td width="33%">http://www.bigradionews.com/letter/images/sig_kearney_150x.gif
</td></tr><tr><td width="33%">Dave Van Stone
Vice-President
and General Manager
</td><td width="33%">Chris Crawford
Director of Sales
</td><td width="33%">Mike Kearney
Sales Manager
</td></tr><tr><td colspan="3" width="99%">
<hr size="1" width="75%" align="center" noshade="noshade">
</td></tr></tbody></table>
</td></tr></tbody></table>