HDTV News Poster
02-28-2006, 06:20 AM
The Motley Fool - Yum Brands' (NYSE: YUM - News) KFC is taking on TiVo (Nasdaq: TIVO - News) with an innovative new ad for its KFC fast food chain -- or so they say. Internet buzz is calling the ad a "TiVo killer," but I'd argue that the ad actually underlines just how important the DVR revolution has become to companies that rely on advertising to court customers, and how much it's changed TV advertising in general.
Link To Original Article (http://us.rd.yahoo.com/dailynews/rss/digitalvideo/*http://news.yahoo.com/s/fool/20060227/bs_fool_fool/114105537307)
Link To Original Article (http://us.rd.yahoo.com/dailynews/rss/digitalvideo/*http://news.yahoo.com/s/fool/20060227/bs_fool_fool/114105537307)