Philips to launch Ambilight successor Aurea

[HDTV News Poster]

<p>Filed under: <a href="http://hdtv.engadget.com/category/displays/" rel="tag">Displays</a>, <a href="http://hdtv.engadget.com/category/hdtv/" rel="tag">HDTV</a>, <a href="http://hdtv.engadget.com/category/homeentertainment/" rel="tag">Home Entertainment</a></p><a href="http://www.trustedreviews.com/tvs/news/2007/08/14/Philips-Launches-Ambilight-Successor/p1"><img vspace="4" hspace="4" border="0" align="absmiddle" style="margin: auto; display: block;" alt="Philips Aurea" src="http://www.engadgethd.com/media/2007/08/5207-aureagoldwithouthand[1].jpg" /></a><br />Consumer electronics manufacturer Philips will demo their successor to <a href="http://www.engadgethd.com/tag/ambilight">Ambilight</a> -- the ambient lighting technology that generates light effects on the sides of a television -- at European expo IFA on August 30. The new technology, named Aurea, will be featured using a film by director Wong Kar called <em>Seduction by Light</em>. From early photos, the new sets incorporate the lighting directly into the frame, instead of using the previous method of a glass frame around the set.<p style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;">*</p><p><a href=http://www.trustedreviews.com/tvs/news/2007/08/14/Philips-Launches-Ambilight-Successor/p1>Read</a> | <a href="http://hdtv.engadget.com/2007/08/15/philips-to-launch-ambilight-successor-aurea/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://hdtv.engadget.com/forward/966294/" title="Send this entry to a friend via email">Email this</a> | <a href="http://hdtv.engadget.com/2007/08/15/philips-to-launch-ambilight-successor-aurea/#comments" title="View reader comments on this entry">Comments</a></p><p><a title="Sponsored By" href="http://www.officedepot.com/ddSKU.do?level=SK&id=432220&cm_ven=360i&cm_cat=Media&cm_pla=engadget&cm_ite=rsslink" target="_blank">Office Depot Featured Gadget: Xbox 360 Platinum System</a> Packs the power to bring games to life!</p>

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