HDTV News Poster
02-15-2006, 04:17 PM
USATODAY.com - In a world of ad-zapping digital video recorders, cable video-on-demand and ad-free TV off the Internet, the live Super Bowl and Oscars are among the last examples of appointment TV. Such big sports and award shows are "TiVo-proof programming," and a boon to advertisers.
Link To Original Article (http://us.rd.yahoo.com/dailynews/rss/digitalvideo/*http://news.yahoo.com/s/usatoday/20060126/tc_usatoday/advertisersjumponboardlivetv)
Link To Original Article (http://us.rd.yahoo.com/dailynews/rss/digitalvideo/*http://news.yahoo.com/s/usatoday/20060126/tc_usatoday/advertisersjumponboardlivetv)