Sony looking to jump back into the plasma market?

[HDTV News Poster]

<p>Filed under: <a href="http://www.engadgethd.com/category/industry/" rel="tag">Industry</a>, <a href="http://www.engadgethd.com/category/displays/" rel="tag">Displays</a>, <a href="http://www.engadgethd.com/category/hitachi/" rel="tag">Hitachi</a>, <a href="http://www.engadgethd.com/category/sony/" rel="tag">Sony</a>, <a href="http://www.engadgethd.com/category/plasma/" rel="tag">Plasma</a></p><a href="http://www.digitimes.com/displays/a20070116PD208.html"><img vspace="4" hspace="4" border="0" alt="" style="margin: auto; display: block;" src="http://www.blogsmithmedia.com/www.engadgethd.com/media/2007/01/1-17-07-sonyplasma.jpg" /></a>Okay, so maybe this report is crammed with hopes and dreams of a momentous comeback, but in all reality, we just don't envision this happening with market pressures as they are. Although Sony <a href="http://www.engadget.com/2004/12/20/sony-to-stop-selling-plasma-tvs/">threatened</a> to make an exit from the plasma market for a good while before actually <a href="http://www.engadget.com/2006/08/04/sony-quits-plasma-market-for-reals/">pulling the proverbial cord</a>, it seems that there's now a glimmer of hope that it'll bring those Sony-branded PDPs back. DigiTimes has it that <a href="http://www.engadget.com/tag/sony/">Sony</a> is "considering" its options and is currently in talks with Fujitsu Hitachi Plasma Display (FHP); interesting, Sony Taiwan said that it "had not received any notice about such a plan," and doubted this would go down due to a Samsung / Sony joint-venture S-LCD plant hitting volume production later this year. Granted, Sony has been known to <a href="http://www.engadgethd.com/2006/12/12/sony-whines-over-hdtv-price-drops-says-its-looking-out-for-th/">bicker over the plummeting flat-panel prices</a>, but could be looking for a way to effectively (and profitably) add to those <a href="http://www.engadgethd.com/2007/01/11/sony-leads-u-s-tv-sales-for-2006/">record setting sales</a> even more. Whatever the case, we're sure that potential plasma buyers wouldn't mind the added competition, but until this gets beyond the rumor mill, we're not looking over our shoulder in anticipation.<h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.digitimes.com/displays/a20070116PD208.html>Read</a> | <a href="http://www.engadgethd.com/2007/01/17/sony-looking-to-jump-back-into-the-plasma-market/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.engadgethd.com/forward/737616/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.technorati.com/cosmos/search.html?rank=&fc=1&url=http://www.engadgethd.com/2007/01/17/sony-looking-to-jump-back-into-the-plasma-market/" title="Linking Blogs">Linking Blogs</a> | <a href="http://www.engadgethd.com/2007/01/17/sony-looking-to-jump-back-into-the-plasma-market/#comments" title="View reader comments on this entry">Comments</a><br /><br /><p><map name="google_ad_map_65-737616"><area shape="rect" href="http://imageads.googleadservices.com/pagead/imgclick/65-737616?pos=0" coords="1,2,367,28" /><area shape="rect" href="http://services.google.com/feedback/abg" coords="384,10,453,23" /></map><img usemap="#google_ad_map_65-737616" border="0" src="http://imageads.googleadservices.com/pagead/ads?format=468x30_aff_img&client=ca-aol_weblogs_xml&channel=Engadget_Mobile_07_RSS&output=png&cuid=65-737616&url=http://www.engadgethd.com/2007/01/17/sony-looking-to-jump-back-into-the-plasma-market/" /></p>

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