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View Full Version : Xbox 360 HD DVD ad: 6x the resolution = 6x the...breakdancers?


HDTV News Poster
10-15-2006, 06:19 AM
<p>Filed under: <a href="http://www.engadgethd.com/category/hd-dvd/" rel="tag">HD DVD</a>, <a href="http://www.engadgethd.com/category/advertising/" rel="tag">Advertising</a></p><div style="text-align: center;"><img vspace="4" hspace="4" border="0" src="http://www.blogsmithmedia.com/www.engadgethd.com/media/2006/10/xbox360hddvdad.jpg" id="vimage_1" alt="" /></div>
Microsoft thinks it has figured out <a href="http://www.engadgethd.com/2006/10/09/hdtv-gaming-looked-at-by-3-analysts/">how to sell gamers</a> on the benefits of HD movies. DVD = 1 breakdancer, HD DVD = 6 breakdancers. This idea is communicated through the universal language of dance and is meant to show why <a href="http://www.engadgethd.com/2006/09/27/xbox-360-hd-dvd-drive-hitting-states-for-200/">spending $199 this November</a> for an add-on makes sense. Of course <a href="http://www.engadgethd.com/2006/09/21/xbox-360-hd-dvd-playback-maximum-1080i-via-component-1080p-vga/">most people won't be getting 1080p output</a> (6x the resolution of DVD) from their 360 due to its lack of an HDMI connection but you get the point. The general public is still very confused about HD and why or if its worth the investment, and we're pretty sure this does a better job of telling them than the rather confusing <a href="http://www.engadgethd.com/2006/09/10/this-blu-ray-ad-lacks-something/">Sony Blu-ray ad</a>. Check out the ad after the break.<div style="text-align: center;"><object width="425" height="350">
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<param name="wmode" value="transparent" /><embed width="425" height="350" src="http://www.youtube.com/v/8S5CZpNd904" type="application/x-shockwave-flash" wmode="transparent"></embed></object></div><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.engadgethd.com/2006/10/11/xbox-360-hd-dvd-ad-6x-the-resolution-6x-the-breakdancers/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.engadgethd.com/forward/683142/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.technorati.com/cosmos/search.html?rank=&fc=1&url=http://www.engadgethd.com/2006/10/11/xbox-360-hd-dvd-ad-6x-the-resolution-6x-the-breakdancers/" title="Linking Blogs">Linking Blogs</a> | <a href="http://www.engadgethd.com/2006/10/11/xbox-360-hd-dvd-ad-6x-the-resolution-6x-the-breakdancers/#comments" title="View reader comments on this entry">Comments</a><br /><br /><p><map name="google_ad_map_65-683142"><area shape="rect" href="http://imageads.googleadservices.com/pagead/imgclick/65-683142?pos=0" coords="1,2,367,28" /><area shape="rect" href="http://services.google.com/feedback/abg" coords="384,10,453,23" /></map><img usemap="#google_ad_map_65-683142" border="0" src="http://imageads.googleadservices.com/pagead/ads?format=468x30_aff_img&client=ca-aol_weblogs_xml&channel=Engadget_Mobile_07_RSS&output=png&cuid=65-683142&url=http://www.engadgethd.com/2006/10/11/xbox-360-hd-dvd-ad-6x-the-resolution-6x-the-breakdancers/" /></p>

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